The Great Marketing Lie

6 Truths For Biz Owners & C-Suiters

Author Mike Snyder

& Co-Author Bruce Rowley

Marketing is one of the most misunderstood but crucial areas of your business. There are a myriad of marketing options available to help overcome the obstacles facing companies, yet many...

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About the Book

Marketing is one of the most misunderstood but crucial areas of your business. There are a myriad of marketing options available to help overcome the obstacles facing companies, yet many undertake expensive and misguided efforts that yield little-to-no ROI, reducing strategic growth and increasing strategic risks. To better assess your options, this manual demystifies marketing and presents six key truths that will equip you and your team to enact deliberate, advantage-creating changes in your business. From creating mental models to challenging thinking patterns to creating a multi-year business roadmap, Mike and Bruce team up to help you dismantle the Great Marketing Lie and replace it with actionable, competitive strategies.

Author Bio

Mike has co-founded and served as managing partner of RSM Marketing, spearheading two company acquisitions. Formerly the CEO of a Wichita, Kansas ad agency, Mike is also a retired Marine Corps lieutenant colonel who served as a public affairs officer in NYC, the Pentagon, and NORAD, leading media relations in the aftermath of 9/11. He holds an MA in Marketing Communication from the University of Kansas and taught strategic marketing at Newman University’s MBA program.

Co-Author Bio

For 20 years, Bruce worked in the world’s largest advertising agencies, including Saatchi & Saatchi, Chiat/Day, and DDB Worldwide. He managed regional offices for large advertising agencies in Southeast Asia before returning to Wichita to raise his family and lead RSM. He hired Mike as a partner, and after doubling revenues, left to become Director of the Global Brand at Invista, where he worked with Charles Koch. He later became VP of sales for a medical records software company, sold to a French conglomerate, and started the marketing firm with Mike.